The influence of country of origin image on Vietnamese consumer attitudes towards Vietnamese garments
Ha Nam Khanh Giao
| Year of publication: |
2018
|
|---|---|
| Authors: | Ha Nam Khanh Giao |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 16.2018, 2, p. 435-442
|
| Subject: | Country of Origin Image | Country of Origin Image of Product | Consumer attitudes towards Vietnamese garments | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Vietnam | Viet Nam | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012007432