The influence of country-of-origin on consumers' purchase intention : a study of the Chinese smartphone market
Francisco Javier Blanco-Encomienda, Shuo Chen, and David Molina-Muñoz
| Year of publication: |
2024
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|---|---|
| Authors: | Blanco-Encomienda, Francisco Javier ; Chen, Shuo ; Molina-Muñoz, David |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 7, p. 1616-1633
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| Subject: | Attitude towards the brand | Brand image | Country-of-origin | Purchase intention | Markenimage | Konsumentenverhalten | Consumer behaviour | China | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-05-2023-0462 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210544