The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry
Year of publication: |
1999
|
---|---|
Authors: | Garretson, Judith A. ; Clow, Kenneth E. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 13.1999, 1, p. 59-72
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Consumer’s risk | Dentists | Promotional coupons | Service quality | Services marketing |
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