The influence of course experience, satisfaction, and loyalty on students' word-of-mouth and re-enrolment intentions
Mohsin Abdur Rehman, Erisher Woyo, Joy Eghonghon Akahome and Muhammad Danial Sohail
| Year of publication: |
2022
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|---|---|
| Authors: | Rehman, Mohsin Abdur ; Woyo, Erisher ; Akahome, Joy Eghonghon ; Sohail, Muhammad Danial |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 32.2022, 2, p. 259-277
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| Subject: | course experience | higher education | loyalty | re-enrolmentintentions | satisfaction | Word-of-mouth | Studierende | Students | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Studium | University education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2020.1852469 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483261