The influence of cultural orientation and communication style on consumer behavior : a comparative study of the Arab world and the United States
Morris Kalliny; Salma Ghanem; Mary Kalliny
| Year of publication: |
2014
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|---|---|
| Authors: | Kalliny, Morris ; Ghanem, Salma ; Kalliny, Mary |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 3, p. 145-160
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| Subject: | Arab | communication style | culture | United States | USA | Arabische Staaten | Arab countries | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Kommunikation | Communication | Vergleich | Comparison | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404377