The influence of cultural values on green purchase behaviour
The Ninh Nguyen, Antonio Lobo and Steven Greenland
| Year of publication: |
2017
|
|---|---|
| Authors: | Nguyen, Ninh ; Lobo, Antonio ; Greenland, Steven |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 3, p. 377-396
|
| Subject: | Vietnam | Emerging markets | Cultural values | Collectivism | Long-term orientation | Energy-efficient electrical appliances | Green purchase behaviour | Konsumentenverhalten | Consumer behaviour | Viet Nam | Kulturelle Identität | Cultural identity | Soziale Werte | Social values | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Schwellenländer | Emerging economies | Kollektivismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2016-0131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011706986