The influence of culture on responses to assertiveness in advertising messages
Ralf Terlutter; Barbara Mueller; Sandra Diehl
| Year of publication: |
2005
|
|---|---|
| Authors: | Terlutter, Ralf ; Mueller, Barbara ; Diehl, Sandra |
| Published in: |
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken. - Saarbrücken : Inst. for Consumer and Behavior Research, Saarland Univ., ISBN 3-00-016304-2. - 2005, p. 183-192
|
| Subject: | Werbewirkung | Advertising effects | Internationales Marketing | International marketing | Wahrnehmung | Perception | Nationalkultur | National culture | Vergleich | Comparison | USA | United States | Deutschland | Germany | Großbritannien | United Kingdom | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003353799