The influence of culture on trust judgments in customer relationship development by ethnic minority small businesses
by Levent Altinay, Mark Saunders, and Catherine L. Wang
| Year of publication: |
2014
|
|---|---|
| Authors: | Altinay, Levent ; Saunders, Mark ; Wang, Catherine L. |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 52.2014, 1, p. 59-78
|
| Subject: | KMU | SME | Ethnische Gruppe | Ethnic group | Türkisch | Turkish | Beziehungsmarketing | Relationship marketing | Unternehmensgründung | Business start-up | London |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010249627