The influence of customer loyalty on small island economies : an empirical and exploratory study
Wilson Ozuem, Tara Thomas and Geoff Lancaster
| Year of publication: |
Oktober 2016
|
|---|---|
| Authors: | Ozuem, Wilson ; Thomas, Tara ; Lancaster, Geoffrey |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 6, p. 447-469
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| Subject: | small island | customer loyalty | business to business (B2B) | telecommunications | hospitality industry | Beziehungsmarketing | Relationship marketing | Insel | Island | B-to-B-Marketing | Business-to-business marketing | Gastgewerbe | Hospitality industry | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2015.1011205 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011571006