The influence of deviant advertisements on customer responses : the role of cultural tightness in emerging and developed economies
Udo Wagner, Sandra Pauser, Ulun Akturan
| Year of publication: |
2023
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|---|---|
| Authors: | Wagner, Udo ; Pauser, Sandra ; Akturan, Ulun |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 10, p. 2103-2117
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| Subject: | attitude toward ads | cultural tightness/looseness | customer responses | deviant advertisements | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21885 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338473