The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chingching Chang
| Year of publication: |
2011
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|---|---|
| Authors: | Chang, Chingching |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 3, p. 45-58
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| Subject: | Werbung | Advertising | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009302701