The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of processing fluency
Ruijuan Wu, Jiuqi Chen, Cheng Lu Wang, Liying Zhou
| Year of publication: |
2022
|
|---|---|
| Authors: | Wu, Ruijuan ; Chen, Jiuqi ; Wang, Cheng Lu ; Zhou, Liying |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 299-307
|
| Subject: | Emoji meaning multipleness | Human-face emoji | Processing fluency | Review helpfulness | User expertise | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168060