The influence of emotional confidence on brand attitude : using brand belief as mediating variable
Wajid H. Rizvi and Emrah Oney
| Year of publication: |
2018
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|---|---|
| Authors: | Rizvi, Wajid H. ; Oney, Emrah |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 31.2018, 1,1, p. 158-170
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| Subject: | Emotional confidence (EC) | brand attitude (BA) | brand beliefs | emotions | cognition | Emotion | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Markenführung | Brand management | Markenartikel | Brand | Vertrauen | Confidence | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2017.1421993 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012311956