The influence of enjoyment factor toward the acceptance of social commerce
Alaa M. Momani, Wael M. Yafooz, Mamoun M. Jamous
| Year of publication: |
April-June 2018
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| Authors: | Momani, Alaa M. ; Yafooz, Wael M. ; Jamous, Mamoun M. |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 14.2018, 2, p. 76-86
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| Subject: | Behavioral Intentions | Enjoyment | Jordan | Social Commerce | Technology Acceptance | Usage Behavior | UTAUT | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Jordanien | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2018040105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011847506