The influence of external reference price strategies in a nonprofit arts organization's “pay‐what‐you‐want” setting
| Year of publication: |
2020
|
|---|---|
| Authors: | Gross, Hellen P. ; Rottler, Maren ; Wallmeier, Franziska |
| Published in: |
Journal of Philanthropy and Marketing. - Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 26.2020, 1 (08.06.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1681 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273936