The influence of face on Chinese tourists’ gift purchase behaviour : the moderating role of the gift giver-receiver relationship
Year of publication: |
October 2017
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Authors: | Gao, Hailian ; Huang, Songshan ; Brown, Graham |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 62.2017, p. 97-106
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Subject: | Gift purchase behaviour | Face | Gift giver-receiver relationship | Chinese tourists | Konsumentenverhalten | Consumer behaviour | China | Geschenk | Gifts | Urlaubsverhalten | Holiday behaviour | Chinesen | Chinese (People) | Austauschtheorie | Social exchange theory |
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