The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM : results of a binational study
Giada Mainolfi and Donata Tania Vergura
| Year of publication: |
2022
|
|---|---|
| Authors: | Mainolfi, Giada ; Vergura, Donata Tania |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 3, p. 473-494
|
| Subject: | Electronic word of mouth | Engagement | Fashion blogger credibility | Homophily | Purchase intention | Virales Marketing | Viral marketing | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Social Web | Social web | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-03-2020-0050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384536