The influence of flow experience in the augmented reality context on psychological ownership
Chunlin Yuan, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim and Hakil Moon
| Year of publication: |
2021
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|---|---|
| Authors: | Yuan, Chunlin ; Wang, Shuman ; Yu, Xiaolei ; Kim, Kyung Hoon ; Moon, Hakil |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 6, p. 922-944
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| Subject: | Augmented reality | brand attachment | flow experience | parasocial relationship | psychological ownership | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1869387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623907