The influence of green marketing functions in building corporate image : evidences from hospitality industry in a developing nation
Rambalak Yadav, Abhishek Kumar Dokania and Govind Swaroop Pathak (Department of Management Studies, Indian School of Mines, Dhanbad, India)
| Year of publication: |
2016
|
|---|---|
| Authors: | Yadav, Rambalak ; Dokania, Abhishek Kumar ; Pathak, Govind Swaroop |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 10, p. 2178-2196
|
| Subject: | Corporate image | Corporate communication | Green image | Green marketing activities | Firmenimage | Corporate reputation | Öko-Marketing | Green marketing | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Gastgewerbe | Hospitality industry | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-05-2015-0233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567212