The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Daniel Bladt, Guido van Capelleveen, Devrim Murat Yazan
| Year of publication: |
2024
|
|---|---|
| Authors: | Bladt, Daniel ; Capelleveen, Guido van ; Yazan, Devrim Murat |
| Subject: | brand attitude | claim types | greenwashing | sustainability | sustainable consumption | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Umweltbewusstsein | Environmental consciousness | Markenimage | Brand image | Werbewirkung | Advertising effects | Markenartikel | Brand | Nachhaltiger Konsum | Sustainable consumption | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.3496 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467303