The influence of identity-driven customer engagement on purchase intention
Catherine Prentice, Xiao Yun Han, Lian-Lian Hua, Lin Hu
| Year of publication: |
2019
|
|---|---|
| Authors: | Prentice, Catherine ; Han, Xiao Yun ; Hua, Lian-Lian ; Hu, Lin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 339-347
|
| Subject: | Social identification | Customer engagement | Purchase | Online community | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.12.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995641