The influence of innovativeness and price sensitivity on purchase intention : comparison of the Chinese and Korean consumers' response
Hyun Hee Park (School of Business Administration, Kyungpook National University, Bukgu, South Korea), Pauline Sullivan (Department of Merchandising & Consumer Studies, Texas State University, San Marcos, Texas, USA), Mi Jin Noh (School of Business Administration, Kyungpook National University, Bukgu, South Korea)
| Year of publication: |
2015
|
|---|---|
| Authors: | Park, Hyun Hee ; Sullivan, Pauline ; Noh, Mi Jin |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 20.2015, 5, p. 382-400
|
| Subject: | innovativness | price sensitivity | cross-cultural | information technology | smart clothing | Konsumentenverhalten | Consumer behaviour | China | Südkorea | South Korea | Vergleich | Comparison | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011540831