The influence of interactivity on visit and purchase frequency : the moderating role of website informational features
Karen M. Hood (Management, Marketing and International Business, Eastern Kentucky University, Richmond, Kentucky, USA), Kevin J. Shanahan (College of Business, Mississippi State University, Mississippi State, Mississippi, USA), Christopher D. Hopkins (College of Business and Behavioral Science, Clemson University, Clemson, South Carolina, USA), Kristina K. Lindsey (Culverhouse College of Commerce, The University of Alabama, Tuscaloosa, Alabama, USA)
| Year of publication: |
July-September 2015
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|---|---|
| Authors: | Hood, Karen M. ; Shanahan, Kevin J. ; Hopkins, Christopher D. ; Lindsey, Kristina K. |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 3, p. 294-315
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| Subject: | frequency of purchase | frequency of website visit | interactivity | moderated regression analysis | website informational features | Website | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Regressionsanalyse | Regression analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2015.1084137 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011432433