The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison
| Year of publication: |
2006
|
|---|---|
| Authors: | Calantone, Roger J. ; Kim, Daekwan ; Schmidt, Jeffrey B. ; Cavusgil, S. Tamer |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 59.2006, 2, p. 176-185
|
| Publisher: |
Elsevier |