The influence of interpersonal relationships on brand-related behaviors for gifted brands
Marina Carnevale, Luke Kachersky
| Year of publication: |
2023
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|---|---|
| Authors: | Carnevale, Marina ; Kachersky, Luke |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 2, p. 346-362
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| Subject: | gifts | interpersonal relationships | product durability | relationship satisfaction | self-brand connection | transference | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing | Geschenk | Gifts | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction | Austauschtheorie | Social exchange theory | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1312 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289843