The Influence of Involvement on Brand Dissimularities and MLMDS Solutions.
| Year of publication: |
1993
|
|---|---|
| Authors: | Biijmolt, T.H.A. ; Wedel, M. |
| Institutions: | SOM Research Institute, Faculteit Economie en Bedrijfskunde |
| Subject: | consumption | competition |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 15 pages |
| Source: |
Persistent link: https://www.econbiz.de/10005661365