The influence of label on wine consumption : its effects on young consumers' perception of authenticity and purchasing behaviour
Year of publication: |
2009
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Authors: | Lunardo, Renaud |
Published in: |
International marketing and trade of quality food products. - Wageningen : Wageningen Acad. Publ., ISBN 978-90-8686-089-0. - 2009, p. 279-295
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Subject: | Wein | Wine | Konsum | Consumption | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Herkunftsbezeichnung | Designation of origin | Warenkennzeichnung | Product labelling | Frankreich | France |
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