The influence of launching mobile channels on online customer reviews
Jong Min Kim, Eunkyung Lee, Marcello M. Mariani
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Jong Min ; Lee, Eunkyung ; Mariani, Marcello M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 366-378
|
| Subject: | Difference-In-Difference approach | eWOM | Mobile channel | Review distribution channel choice | Review rating | Review volume | Vertriebsweg | Distribution channel | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.08.048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665722