The influence of leadership commitment to service quality on hotel employees' brand citizenship behavior : a mediation and moderation analysis
Year of publication: |
2022
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Authors: | Hung Trong Hoang ; Nga Thi Thuy Ho ; Nguyen, Ninh |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 31.2022, 3, p. 369-395
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Subject: | brand citizenship behavior | hotel employees | internal customer support | Leadership commitment to service quality | training support | Dienstleistungsqualität | Service quality | Hotellerie | Hotel industry | Mitarbeiterbindung | Employee retention | Arbeitsverhalten | Work behaviour | Tourismusberufe | Tourism employees | Personalmarketing | HR marketing | Führungsstil | Leadership style | Verkaufspersonal | Salespeople | Markenführung | Brand management |
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