The influence of macroeconomic factors on the financial expenditures and development of the marketing research
Piotr Tarka (Department of Market Research and Services Management, Faculty of Management, Poznán University of Economics and Business, Poland)
| Year of publication: |
2015
|
|---|---|
| Authors: | Tarka, Piotr |
| Published in: |
Journal of economics & management. - Katowice, ISSN 1732-1948, ZDB-ID 2175776-8. - Vol. 22.2015, 4, p. 151-161
|
| Subject: | market research industry | advertising spending | macroeconomic factors | Marktforschung | Market research | Wirkungsanalyse | Impact assessment | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534412