The influence of market orientation on innovation attitude and firm innovativeness : a case of agri-food MSMEs in Uganda
Basil Ajer, Lucy Ngare and Ibrahim Macharia
| Year of publication: |
2024
|
|---|---|
| Authors: | Ajer, Basil ; Ngare, Lucy ; Macharia, Ibrahim |
| Published in: |
Journal of agribusiness in developing and emerging economies : JADEE. - Bingley : Emerald, ISSN 2044-0847, ZDB-ID 2623963-2. - Vol. 14.2024, 5, p. 1218-1232
|
| Subject: | Agri-food | Micro | Small and medium enterprise | Interfunctional coordination | Competitor orientation | Uganda | KMU | SME | Innovation | Marketingmanagement | Marketing management | Agroindustrie | Agro-industry | Innovationsmanagement | Innovation management | Kleinstunternehmen | Micro business | Ernährungsindustrie | Food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JADEE-11-2022-0250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015271378