The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Gordon Liu, Yantai Chen, Wai Wai Ko
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, Gordon ; Chen, Yantai ; Ko, Wai Wai |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 131-147
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| Subject: | Information technology | Market pioneer | Marketing exploitation and exploration | Organisational learning | SMEs | Supply chain management | KMU | SME | Lernende Organisation | Learning organization | Lieferkette | Supply chain | Informationstechnik | Lieferantenmanagement | Supplier relationship management | Organisationale Ambidextrie | Ambidextrous organization | Innovationsmanagement | Innovation management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.12.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014530207