The influence of membership program on customer loyalty mediated by customer satisfaction
Fadhil Muhammad, Fatkhur Rozi, Achmad Sani Supriyanto
| Year of publication: |
2021
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| Authors: | Muhammad, Fadhil ; Rozi, Fatkhur ; Supriyanto, Achmad Sani |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 10.2021, 6, p. 34-41
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| Subject: | Membership Program | Customer Loyalty | Customer Satisfaction | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v10i6.1362 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012659315