The influence of mortality focus on guilt advertising effectiveness
Sooyeon Nikki Lee-Wingate, Jae Yun Moon, and Mousumi Bose
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee-Wingate, Sooyeon Nikki ; Moon, Jae Yun ; Bose, Mousumi |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 1, p. 103-113
|
| Subject: | Emotionale Werbung | Emotional branding | Sterblichkeit | Mortality | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346477