The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Peter Magnusson; Robert Peterson; Stanford A. Westjohn
| Year of publication: |
2014
|
|---|---|
| Authors: | Magnusson, Peter ; Peterson, Robert M. ; Westjohn, Stanford A. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 1, p. 30-50
|
| Subject: | Cross-cultural management | Masculinity | Culture | Sales management | National cultures | Individualism | Interkulturelles Management | Nationalkultur | National culture | Verkauf | Selling | Soziale Werte | Social values | Individualismus | Kulturelle Identität | Cultural identity | Kultur |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253933