The influence of network understanding on value creation in business relationships
Kristin B. Munksgaard, Morten H. Abrahamsen and Kirsten Frandsen
| Year of publication: |
2024
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|---|---|
| Authors: | Munksgaard, Kristin B. ; Abrahamsen, Morten H. ; Frandsen, Kirsten |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 4, p. 928-951
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| Subject: | Business relationships | Network pictures | Network understanding | Relationship value | Value creation | Value perceptions | Betriebliche Wertschöpfung | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Soziales Netzwerk | Social network | Unternehmenskooperation | Inter-firm cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2021-0268 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047348