The influence of new product characteristics on rate of adoption : increasing student comprehension with the bidding for buyers game
Brian A. Vander Schee
| Year of publication: |
2012
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|---|---|
| Authors: | Vander Schee, Brain A. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 34.2012, 3, p. 251-264
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| Subject: | Auktionstheorie | Auction theory | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009678882