The influence of online review exposure on reviewers’ intensity level of negative word of mouth
Paulette Rouliez, Dewi Tojib, Yelena Tsarenko
| Year of publication: |
2019
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|---|---|
| Authors: | Rouliez, Paulette ; Tojib, Dewi ; Tsarenko, Yelena |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 43.2019, 5, p. 712-733
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| Subject: | online reviews | review valence | narrative transportation | word of mouth | expert reviewers | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348019840798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012053337