The influence of perceived country of origin image on Chinese consumers' purchase intention of imported wine
Yichen Zhou and Lisa Gao
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhou, Yichen ; Gao, Lisa Yixing |
| Subject: | Consumer perception | Countries of origin | Imported wine | Wine marketing | Wein | Wine | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | China | Markenimage | Brand image | Weinbau | Wine industry | Ursprungsregeln | Rules of origin | Import | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2023-1032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015136079