The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Shu-Chuan Chu; Yeuseung Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Chu, Shu-Chuan ; Kim, Yeuseung |
| Published in: |
Handbook of research on effective advertising strategies in the social media age. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8125-5. - 2015, p. 285-301
|
| Subject: | Interaktive Medien | Interactive media | Online-Marketing | Internet marketing | Werbepsychologie | Psychology of advertising | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011283743