The influence of perceived risk and trust on customer experience : an empirical study on young m-banking app users in India
Pushparaj Nancyprabha and V.J. Sivakumar
| Year of publication: |
2023
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|---|---|
| Authors: | Nancyprabha, Pushparaj ; Sivakumar, V.J. |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 29.2023, 2, p. 222-247
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| Subject: | customer experience | India | mobile banking applications | privacy risk | risk facets | security risk | trust | young customers | Indien | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking | Vertrauen | Confidence | Datenschutz | Data protection | Mobile Anwendung | Mobile application | Risikopräferenz | Risk attitude | Bankrisiko | Bank risk | Kundenzufriedenheit | Customer satisfaction | Datensicherheit | Data security |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2023.128656 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234752