The influence of perceived risk on mobile shopping cart abandonment
Maria Antónia Rodrigues, João Proença and Inês Soares
| Year of publication: |
2024
|
|---|---|
| Authors: | Rodrigues, Maria Antónia ; Proença, João F. ; Soares, Inês |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 2, p. 152-169
|
| Subject: | Mobile commerce | mobile shopping | perceived risk | shopping cart abandonment | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Online-Handel | Online retailing | Risiko | Risk | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2022.2160480 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553136