The influence of personal data usage on mobile apps
Morikazu Hirose, Kei Mineo, and Keiya Tabe
| Year of publication: |
[2017]
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|---|---|
| Authors: | Hirose, Morikazu ; Mineo, Kei ; Tabe, Keiya |
| Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 101-113
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| Subject: | Mobile Anwendung | Mobile application | Mobile Marketing | Mobile marketing | Personalisierung | Personalization | Datenschutz | Data protection | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011540323