The influence of personal tendencies, situational power state, and social exclusion on distinctive consumption choice
Year of publication: |
2020
|
---|---|
Authors: | Kim, Hyunwoo ; Park, Byungik ; Lim, Choong Hoon ; Chang, Jisuk |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 3, p. 215-227
|
Subject: | power state | social exclusion | social inclusion | need for uniqueness (NFU) | baseball | distinctive choice | Soziale Ausgrenzung | Social exclusion | Konsumentenverhalten | Consumer behaviour | Soziale Integration | Social integration |
-
Gao, Yixing, (2016)
-
Socially marginalized environments, unemployment and media
Moravčík, Oto, (2014)
-
Radulescu, Irina Gabriela, (2015)
- More ...
-
Rodenberg, Ryan M., (2009)
-
Kwak, Dae Hee, (2010)
-
Social media and sports marketing : examining the motivations and constraints of Twitter users
Witkemper, Chad, (2012)
- More ...