The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model
| Year of publication: |
2003
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|---|---|
| Authors: | Niedrich, Ronald W. ; Swain, Scott D. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 31.2003, 4, p. 468-480
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