The influence of place attachment, ad-evoked positive affect, and motivation on intention to visit : imagination proclivity as a moderator
Year of publication: |
2020
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Authors: | Hosany, Sameer ; Buzova, Daniela ; Sanz Blas, Silvia |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 59.2020, 3, p. 477-495
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Subject: | place attachment | motivation | intention to visit | positive affect | imagination | narrative transportation | Konsumentenverhalten | Consumer behaviour | Motivation | Emotion | Urlaubsverhalten | Holiday behaviour | Kognition | Cognition | Narrative Methode | Narrative method |
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