The Influence of Positive Affect on the Decision Rule in Risk Situations: Focus on Outcome (and Especially Avoidance of Loss) Rather Than Probability
| Year of publication: |
1996
|
|---|---|
| Authors: | Nygren, Thomas E. ; Isen, Alice M. ; Taylor, Pamela J. ; Dulin, Jessica |
| Published in: |
Organizational Behavior and Human Decision Processes. - Elsevier, ISSN 0749-5978. - Vol. 66.1996, 1, p. 59-72
|
| Publisher: |
Elsevier |