The influence of preciseness of price information on the travel option choice
Year of publication: |
2020
|
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Authors: | Kim, Jungkeun ; Cui, Yuanyuan ; Choi, Choongbeom ; Lee, Sanghyub ; Marshall, Roger |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 79.2020, p. 1-13
|
Subject: | Price level | Choice architecture | Precise price | Preference | Rounded price | Konsumentenverhalten | Consumer behaviour | Preisniveau | Preismanagement | Pricing strategy | Preis | Price | Präferenztheorie | Theory of preferences |
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