The Influence of Price, Brand Trust, and Quality of Service on Product Purchase Decisions on E-Commerce JD.ID

This study aims to determine how the effect of price, brand trust, and service quality on product purchasing decisions in E-commerce JD.ID. This research was conducted for three months starting from September 2020 to December 2020. The method used in this study was a survey with a quantitative approach. The population in this research is the people of DKI Jakarta who use ecommerce jd.id as many as 100 people. Sampling in this study used a proportional random sampling technique. The analysis technique used in the study used multiple linear regression analysis using IBM SPSS Ver. 22. The results of multiple linear regression analysis are Ŷ = 2.050 + 0.063X1 + 0.322X2 + 0.660X3 which means that the tested variables have a positive and significant effect. And the coefficient of determination (R2) is 0.649 which means that the variable price, brand trust and service quality has an influence on purchasing decisions by 64.9%. The conclusion that can be drawn is that Price, Brand Trust and Service Quality affect the Purchasing Decision