The influence of print advertisement organization on affect toward a brand name
Year of publication: |
1990
|
---|---|
Authors: | Janiszewski, Chris A. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 17.1990, 1, p. 53-65
|
Subject: | Printwerbung | Print advertising | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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